The Background

Accumulate are specialists in recognition, reward and incentive programs. A division of Wishlist Holdings, Accumulate provide performance improvement solutions to many of Australia’s leading companies.

The Challenge

Like many organisations today, Accumulate had been experiencing a gradual decline in the quality and quantity of in-bound sales leads.

The Solution

Having understood Accumulate’s goals, Rooba reviewed the key site metrics and current marketing practices and developed a conversion focussed strategy. We then;

  • Set a benchmark and targets for monthly measurement
  • Developed an SEO strategy
  • Rebuilt the existing Pay-Per-Click campaign – keywords, ad creative, landing pages
  • Analysed, reengineered and optimised the website structure for conversions
  • Reviewed and updated the website content

The Results

In the first 12 months since engaging Rooba, Accumulate enjoyed the following successes that have made a direct contribution to the company’s bottom line;

  • A 52% increase in annual sales leads
  • A 67% increase in monthly site visits
  • A 106% increase in new site visits
  • An increase to time on site of 122%
  • A 72% reduction in the site’s bounce rate
  • A shortened sales cycle as a result of improvements to messaging and pre-qualification.