Pay-Per-Click (PPC) advertising, also known as Search Engine Marketing (SEM), Google AdWords or Sponsored Links is a success based advertising model used by search engines, whereby an advertiser only pays when a user clicks on an ad and is taken to the advertiser’s website.

Advertisers bid on relevant keywords that they predict their target market will search for when seeking their products or services. When a user types a keyword query matching the advertiser’s keyword list, the advertiser’s ad may be shown.

Your target market will use differing search terms depending on their stage of the buying cycle. The Rooba PPC strategy takes into account the varying search behaviours used by consumers depending on the stage of their buying cycle to best maximize your return on investment. Whether the consumer is conducting research, short listing, or ready to purchase, our behavioural targeting is the most effective and cost efficient way to appeal to your target audience at the appropriate stage of engagement.